Elle is a problem-solving marketing professional who uses her background in graphic design to develop creative digital strategies across platforms.

Experience

Amazon | Arlington, Virginia

Product Marketing Manager
May 2022 - Present

Kale Ventures | Austin, Texas

Marketing Manager
July 2020 - May 2022

• Oversaw email marketing efforts across clients including automated strategy, design and build, scheduling, and audience segmentation.

• Analyzed client analytics (Shopify, Google Analytics) across websites and social media to develop strategies and improvements.

Fat Tire Tours | Austin, Texas

Marketing Content Manager
February 2016 - June 2020

• Managed all digital content for over 200 products worldwide across multiple ecommerce websites including FatTireTours.com

• Created and measured all B2C/B2B transactional and marketing email campaigns; implemented monthly company newsletter with an average open rate above 51%

• Optimized customer segmentation strategies to drive conversions by A/B testing onsite content

• Maintained blog publication calendar; including overseeing editorial content and monitoring trends

• Implemented best SEO practices across platforms to increase traffic and engagement to drive sales and foster brand awareness

• Improved user experience online and in-store while maintaining strong brand identity through merchandising, print materials, exterior signage, and social media graphics

• Built solution-based systems to empower efficiency across sales departments including the creation of new internal workflows to better distribute product knowledge surrounding new launches

Urban Graphic Studio | Bristol, United Kingdom

Retail Assistant
June 2015 - January 2016

Gulfstream Communications | Charleston, South Carolina

Summer Graphic Design Intern
May – August 2013