Elle Hawthorne

Marketing professional who turns "how it works" into "why it matters."


Experience

Senior Product Marketing Manager, Amazon Current

May 2022 – Present · Arlington, Virginia

Helping customers buy smarter for business by leading global marketing initiatives for our product tech, professional services, and delivery offerings.

I focus on bridging the gap between complex technical features and intuitive customer journeys to optimize how businesses procure and receive what they need.

business.amazon.com →

Marketing Manager, Kale Ventures

July 2020 – May 2022 · Austin, Texas

I spearheaded marketing strategies for a diverse client portfolio of B2C, D2C, and B2B organizations ranging from startups to mid-market companies. I independently aligned creative initiatives with bottom-line objectives to drive measurable growth. Acting as a strategic partner, I bridged the gap between brand storytelling and execution to ensure every multi-channel campaign scaled effectively.

kaleventures.com →

Content Marketing Manager, Fat Tire Tours

February 2016 – June 2020 · Austin, Texas

I owned the multi-platform content strategy for our US and European tour portfolios, collaborating with product, business development, and sales teams to build a cohesive digital journey that helped travelers navigate their options and book with confidence.

fattiretours.com →

Retail Assistant, Urban Graphic Studio

June 2015 – January 2016 · Bristol, United Kingdom

Graphic Design Internship, Charleston Magazine

May – August 2013 · Charleston, South Carolina

View full experience on LinkedIn →

Education

University of Bristol

Master of Science (MSc), International Relations

September 2014 – January 2016

Texas Tech University

Bachelor of Fine Arts (BFA), Communication Design

August 2009 – May 2014

Richmond, The American International University

Summer Study, Western European Art & Architecture

June – July 2012